By Bob Gourley
The Pentaho blog has just announced a series of design overviews which can be of use in accelerating data modernization activities in your enterprise. These Blueprints to Big Data Success include design packages around the use cases of:
- Optimizing the data warehouse
- Streamlining the data refinery
- Enhancing customer 360-degree views
- Monetizing Data
Pentaho describes these blueprints as:
1. Optimize the Data Warehouse
The data warehouse optimization (or sometimes referred to as data warehouse offloading or DWO) is a great starter use case for gaining experience and expertise with big data, while reducing costs and improving the analytic opportunities for end users. The idea is to increase the amount of data being stored, but not by shoving it into the warehouse, but by adding Hadoop to house the additional data. Once you have Hadoop in the mix, Pentaho makes it easy to move data into Hadoop from external sources, move data bi-directionally between the warehouse and Hadoop, as well as makes it easy to process data in Hadoop. Again, this is a great place to start. It’s not as transformative to your business as the other use cases can be, but it will build expertise and save you money.
2. Streamlined Data Refinery
The idea behind the refinery is to provide a way to stream transaction, customer, machine, and other data from their sources through a scalable big data processing hub, where Hadoop is then used to process transformations, store data, and process analytics that can then be sent to an analytic model for reporting and analysis. Working with several customers, we have seen this as a great next step after the DWO.
3. Customer 360-Degree View
This blueprint is perhaps the most transformative of all the potential big data use cases. The idea here is to gain greater insight into what your customer is doing, seeing, feeling and purchasing. All with the idea that you can then serve and retain that customer better, and attract more customers into your fold. This blueprint lays out the architecture needed to start understanding your customer better. It will require significant effort in accessing all the appropriate customer touch points, but the payoff can be huge. Don’t worry too much about getting the full 360-degree view at first; starting with even one small slice can drive huge revenue and retention rates.
4. Montetize My Data
What do you have locked up in your corporate servers, or in machines you own? This blueprint can be as transformative as the Customer 360, in that it can create new revenue streams that you may not have ever thought about before. In some cases, it could create a whole new business opportunity. What ever your strategy, take time to investigate where and how you can drive new business by leveraging your data.
We will provide more on each of those in coming weeks. Or to dive deeper now see http://www.pentaho.com/big-data-blueprints.